"What is programmatic Marketing?" is an important question to know the answer to. Over the next few years, programmatic advertising is projected to grow exponentially, with major brands like P&G setting goalsof buying 70-75 percent of their digital advertising through programmatic systems. Forrester projects that this system of advertising will be responsible for the majority of budget spent on digital advertising in the next few years. It appears that programmatic advertising is the future of marketing. Those interested in ensuring that their marketing efforts remain at the forefront of their industry need to pay attention.