EMOTIONAL TARGETING

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Capturing the Consumer’s Frame of Mind

We help advertisers understand the mood and feelings contained in a piece of content. Putting emotions at the heart of your campaigns and ensuring ads are well placed in the “right emotional context” is central for enhancing engagement with your audience.

Identifying the emotions and sentiment in content will increase the effectiveness of an ad campaign.

By delving deep into the essence of content, our advanced semantic and cognitive technology allows you to understand the emotions within each page. Let your brand values resonate in the most appropriate emotional context!