CROSS CHANNEL TARGETING

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Reach your audience on multiple touch points

 

Cross-device targeting enables you to serve targeted advertising to consumers across multiple platforms or devices. Usually, it entails sending messaging and advertising to a specific audience across platforms, so you can reach your audience when and where they are ready to engage with your brand. In addition, by understanding an audience’s habits across devices, you can build a complete cross-channel profile of your consumers, giving you more data that can be used to target them more effectively.